Are wool exports real bad or is wine really good?????
Interesting article this morning stating that for the first time ever, it looks likely that wine export earnings will outstrip wool export earnings this year. Leaving aside the earnings gained from...
View ArticleWhy not a hardware model like SaaS?
With a hat tip to Zoli for the mental stimulus, I thought I’d post about the new Lenovo Thinkpad Reserve Edition. Basically it’s a lovely Lenovo Thinkpad with increased loveliness (and elitist cred),...
View ArticleSolve the customers problem and the rest is easy….
Slingshot has just introduced their “Man in a Van” broadband connection service. As far as I can tell, the service is an end to end supply and deploy type deal for broadband to new customers. I’d...
View Article3000% revenue growth? That’s mad (EnergyMad)
And the winner is….. 2007′s fastest growing New Zealand company is EnergyMad – the energy efficiency company that brought us eco-bulbs (and is now trying to bring them to the world) With almost 3000%...
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Facebook and ads
Facebook announced its new advertising product the other day. Facebook CEO Marc Zuckerberg said; “Facebook Ads represent a completely new way of advertising online, for the last hundred years media has...
View ArticleBeer is entering the new age….
Mauricio pointed out the new Stella Artois website which does a good job of verticalised marketing and building the network effects. Stella have identified the value in viral advertising, building a...
View ArticleWhat really drives custom?
An excellent opinion piece here by Chris Bell on the power of word of mouth. It seems there is a conflict in society at the momeent. Companies spend more and more money on marketing in order to sway...
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Another NZ success story….
A few years ago, Campbell Gower, CEO of phil&teds, visited Cactus with some potential European distributors for our gear. Since then p&t has risen meteorically, they’re now selling in 2000...
View ArticleUnified Communications for dummies
Check out this informative and succinct video. It gives a great introduction and overview of unified communications, an area with big development occurring almost everyday.
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Another Quiver to the HB bow
I’ve always had a huge amount of respect for the team over at HB media – this isn’t just because I’ve been involved with them in past and present projects – long before my work with Idealog magazine I...
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